THE DEPARTMENT OF GRAPHIC DESIGN IS ONE WHICH CAN TRANSFORM THE SUCCESS OF A PROJECT.
A good graphic designer is the one who knows how to `read 'the client and to implement exactly what defines the company.
Therefore, we encourage and feel obliged to respect the visual direction imposed by everything our client has done so far - previous materials, the brand manual or the visual identity manual.
The client's budget is essential, because according to him we know where we stand and what road to take. We can see if the wishes of the client are withing the brand's identity. Does it allow the customer to print 7 colors or do we fit the standard imposed by the CMYK spectrum with the new requirements?
As an internal rule, we always try, within the limits mentioned above, to make improvements or to present correct variants.