THERE ARE SOME KEY INGREDIENTS THAT STAND US BASE FOR ANY SUCCESSFUL PROJECT. BESIDES THINKING ABOUT THE BUDGET AND THE GENERAL BRIEF, WE LOVE THE IDEA WHICH WILL MAKE THE WHOLE CAMPAIGN STAND OUT.
First, when we start a new project, even it is is an integrated marketing campaign or just a promotional action, we spend time in the company of the only entity that can tell us more and give us details: the client.
The briefing sessions, the details related to the contexts, the budget benchmarks, the available internal human resource, the wishes and especially, the success indicators help us create the strongest possible base.
On this basis, we will imagine countless variants, test the extremes and choose the most suitable proposals for the client, for the company that will benefit from our idea.
One of the important criteria when choosing the proposals for our client is the performance indicators. What ideas can get the best results in the given budget and context?This is where our experience, acquired over the years, comes from, and this is why we can always bring the expected results.